conventions of music video
-Link between the lyrics and the visuals
(the visual reflect the lyrics, metaphorically, literally, symbolically,
example of music video , that is related to this point:
Ain't it fun- Panorama
-Link between the music and the visuals
(visuals reflex the pace, rhythm and atmosphere of the music)
editing matches the pace of the song
example of music video , that is related to this point:
Rihanna; Dj Khaled - Wild thoughts
-Visuals reflect the genre of music
(include stereotypes, and are aimed at youth most of the time)
example of music video , that is related to this point:
Finesse-Bruno Mars; Cardi B
-Use of intertextual references
(Side by side scenes from a film and the music video/ Ariana Grand- thank you next)
example of music video , that is related to this point:
Black window- Iggy Azalea (inspired by Kill Bill)
-SPEACH MARKS/VOYEURISM- notions of looking
objectifying especially woman in a sexual way
pop/hip hop
male gaze
example of music video , that is related to this point:
Doja Cat - Streets
-Reflective of the record label
(could reflect issues such as the record label's)
financial status
power/connections
other signed artists
global location
target audience
example of music video , that is related to this point:
Jessie J, Ariana Grande, Nicki Minaj - Bang Bang
Star image is key focus
(focus on the artist)-repeated closeups
example of music video , that is related to this point:
Sinead Harnett - Last love
TYPES OF MUSIC VIDEOS:
Performance
Narrative
Concept based
(they can be mixed together)
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