A promotional campaign is a series of advertisements using multiple marketing tools that share the same message and ideas to promote a business or event to a target audience.
These actions share the same goals.
A good example of a campaign is military propaganda.
Both Warner Bros. and Belstone pictures create a series of activities.
-What is included in a media campaigns?
Trailers
Social media
Interviews
BTS photos
Competitions and giveaways
TV spots
Billboards
Synergies with toys
Costume
Accessory manufacturers
Sponsorship with food/drink/toys/costumes/accessory manufacturers
Premiers
Awards
Critic reviews
Apple campaign:
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